Butterfinger cups to launch with Super Bowl ad
Nestle is attempting to cash in on the Super Bowl hype by launching an ad campaign for its new Butterfinger Peanut Butter Cups during the big game. “The Simpsons” fans will be sorry to hear that so far, Bart, Butterfinger’s main mascot, doesn’t make an appearance.
To launch the company’s first new product in five years, Nestle decided to release an ad for ... an ad. Well to be clear, it’s a teaser ad to the official Butterfinger Peanut Butter Cup Super Bowl ad.
In the video, popular snack couples such as crackers and cheese, and oatmeal and raisin, attend couple’s therapy. People wearing T-shirts that read crackers or cheese are meant to represent each snack. While ‘70s-style elevator music plays in the background, in walk peanut butter and chocolate, a famous couple with new problems in their love life.
Nestle has been developing the new cups for more than two years and this is its first purchase of a Super Bowl ad. Other food and drink companies planning Super Bowl ads include SodaStream soda with an appearance by Scarlett Johansson and Wonderful Pistachios with Stephen Colbert.
You can check out the entire Butterfinger ad teaser in the video above, but you’ll have to wait until Feb. 2 to see the actual Super Bowl ad.
Will you try the new cups? Or are you a die-hard Reese’s Peanut Butter Cup fan? Tell us in the comments below.
Need a daily candy fix? Follow me on Twitter: @Jenn_Harris_
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