Food FYI: Pepsi Special -- with fiber! -- released in Japan

By Betty Hallock

Nov. 13, 2012 12 AM PT

PepsiCo’s Pepsi Special hit store shelves today in Japan -- a cola that the company is marketing as a “fat-blocking” soda because it contains wheat dextrin, a digestion-boosting fiber supplement. Pepsi Special claims it will help you lose weight, by helping keep you regular.

Pepsi Special comes on the heels of Japan’s popular Kirin Mets Cola, which also contains dextrin. And, yes, among the ingredient’s reported effects are more trips to the bathroom.

Pepsi Special joins a number of Pepsi drinks unique to Japan -- Pepsi Cucumber, Pepsi Black and the coming Pepsi White, set to be released in December.

No word on whether Pepsi Special will be for sale in the U.S.

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Betty Hallock

Betty Hallock is deputy Food editor at the Los Angeles Times. She has co-written four cookbooks, including “Bäco: Vivid Recipes from the Heart of Los Angeles,” “Amá: A Modern Tex-Mex Kitchen” and “Baking at République.” She started her journalism career at the Wall Street Journal and Scientific American in New York, worked on the L.A. Times’ Business desk, and was interim food editor at Los Angeles Magazine. Hallock also helped launch a food and nutrition vertical for wellness app RoundGlass. She’s a graduate of UCLA and New York University.

Food FYI: Pepsi Special -- with fiber! -- released in Japan

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