Stagecoach 2016: Sam Hunt, Snoop Dogg and a real-time beer commercial - Los Angeles Times
Advertisement

Stagecoach 2016: Sam Hunt, Snoop Dogg and a real-time beer commercial

Share via

Corporate sponsorship at music events took an intriguing turn Friday at the Stagecoach Country Music Festival, when singer Sam Hunt, whose music incorporates elements of hip-hop along with his country foundation, was joined on stage by rappers Snoop Dogg and G-Eazy and singer Bebe Rexha.

Surprise guests, of course, are not unusual at music festivals like Stagecoach. But this one was coordinated by one of the sponsoring beer companies.

See the most-read stories in Entertainment this hour >>

Advertisement

It was promoted as one of a series of “Bud Light Music ‘Stage Moments’ ” and described as part of the company’s “quest to bring the people of America together.”

While they were sharing the stage to sing Hunt’s hit “House Party” — which followed G-Eazy and Rexha’s performance of “Me, Myself and I” and then Snoop joining the pair for “Next Episode” and “Drop It Like It’s Hot” — the performers hoisted bottles of beer and encouraged fans to take and post selfies doing the same.

Advertisement

Did it cross a line by integrating what essentially was a real-time beer commercial into the midst of a musical performance?

Join the conversation on Facebook >>

Nowhere among the cheering fans was there a sign that anyone took exception. Swigs, yes. Exception, no.

Advertisement

Follow @RandyLewis2 on Twitter. For more on Classic Rock, join us on Facebook.

MORE FROM STAGECOACH

Stagecoach 2016: Expert songwriting moves into the spotlight

Stagecoach 2016: Backstage with Friday’s headliner, Eric Church

Stagecoach 2016: We’re off with Leroy Powell, Tigerman WOAH! and the first Prince tribute

Advertisement