When Eric Church headlines the first night of this weekend’s Stagecoach Country Music Festival on Friday, he’s likely to showcase the songs that have made him Nashville’s foremost rabble-rouser.
He’ll sing “These Boots,” about all the trouble he’s gotten into while wearing his favorite pair. He’ll do “Drink in My Hand,” in which he tells his boss what to do with that threatened overtime.
And he’ll definitely haul out “Pledge Allegiance to the Hag,” his decade-old tribute to an earlier country agitator, Merle Haggard, whose death this month is certain to serve as a throughline at Stagecoach. The annual festival — with an expansive lineup that also features Carrie Underwood, Sam Hunt and Chris Stapleton — is set to run Friday to Sunday at Indio’s Empire Polo Club (where Coachella just wrapped up last weekend).
But in addition to the tough-talking oldies, Church will have some newer, more reflective tunes in his back pocket, including the small-town ode “Round Here Buzz” and “Three Year Old,” which finds this self-styled insurgent proclaiming that “nothing turns a day around like licking a mixing bowl.”
“It’s obviously inviting a ton of criticism,” Church, 38, said recently of the latter song, a partial accounting of everything he’s learned from his two young sons. “People are going to say, ‘He’s gone soft.’ But I don’t care — it’s honest.”
The new music comes from “Mr. Misunderstood,” a 10-track album the singer released in November in a kind of old-school riff on the surprise digital attack that Beyoncé and others have deployed over the last few years. Without warning, he mailed copies, some on vinyl, to members of his fan club, then let them spread the word about the record before he performed the title track at last year’s Country Music Assn. Awards.
As befits its unorthodox delivery, “Mr. Misunderstood” (now available in all the usual ways) shows a different side of this North Carolina native. The album has deeply felt heartbreak songs like “Record Year” and “Mixed Drinks About Feelings,” a gorgeous slow-burn duet with Susan Tedeschi. And there’s more folk, blues and gospel than the swaggering Southern rock for which Church is known; “Kill a Word,” for instance, features vocals from Rhiannon Giddens of the scholarly string band Carolina Chocolate Drops.
But if the album emphasizes Church’s vulnerability, it also indicates his position as a country act sufficiently established to take just this type of left turn.
“I couldn’t have done this on the ‘Carolina’ album,” he acknowledged, referring to his second studio record, which came out in 2009, well before he started scooping up trophies from the CMA and the Academy of Country Music. Broadening his emotional register on “Mr. Misunderstood” — and issuing the album as he did — was a way to put his superstar capital to use, he said.
Not that he had it all sketched out in advance. Church said the songs on the album came to him quickly and unexpectedly, not long after he’d returned home following a lengthy tour behind his previous album, 2014’s “The Outsiders.”
“I’d never experienced that before,” he said. “Normally when I write, I write athletically; I’ll do lots of songs, then find the record within them. This time I wasn’t even planning to write.” He chuckled. “Nobody was more surprised by it than me.”
One theme he was drawn to was the happy acceptance of growing older, an idea he crystallizes in “Holdin’ My Own,” in which “a scrapper” who’s “used up some luck and lawyers” imagines hanging it all up one day to be at home with his family.
“The thing that irks me most about country music — or just music in general — is you have so many people that try to be younger as they age,” he said. “They think that’s what their fan base is: youth. And it’s so disingenuous. I’m not 20 anymore, and I’m not going to pretend to be. Maturity is important for an artist.”
“The thing that irks me most about country music is you have so many people that try to be younger as they age. I’m not 20 anymore, and I’m not going to pretend to be.”
— Eric Church
“Three Year Old” grew out of a fishing trip with one of his sons, which he said went just as he describes it in the song: First, the kid threw the fishing pole in the water; then he threw the tackle box in. (Church was surprised to discover that the pole sunk faster.)
“But the real essence of the song is the line ‘When you’re wrong, you should just say so,’ ” the singer said. “That’s a deep thing for someone to come to that understanding — and that’s what actually makes it not a soft song.”
Church said he was in the studio recording “Mr. Misunderstood” within 20 days of writing the first song.
“Ten days later, we had an album,” he said.
The speed with which he knocked it out convinced him he couldn’t wait the six to eight months that would’ve been required for a conventional rollout.
“I wanted the songs consumed the same way they arrived to me,” he said.
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Brett Young performs on the Mane Stage during the second day of the 10th edition of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 30.
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Luke Bell performs on the Palomino Stage during the second day of the 10th edition of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 30.
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Rainey Qualley performs on the Mane Stage on the second day of the 10th edition of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 30.
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Country music fans dash out from behind gates to get the best concert viewing seats as they arrive on the second day of the 10th edition of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 30.
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Jana Kramer performs on the Mane stage during the first day of the 10th anniversary of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 29, 2016.
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Kieley Olenick of Corona dances with Nick Bryan of Riverside as Jana Kramer performs on the Mane stage during the first day of the 10th anniversary of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 29.
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The setting sun illuminates and casts shadows on the umbrella of Ashley Gonzales and William Quintero, both of Long Beach, during the first day of the 10th anniversary of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 29.
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A country music fan is silhouetted dancing by a vendor’s spotlight while Emmylou Harris performs on the Palomino Stage on the first day of the 10th anniversary of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 29.
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Marty Stuart performs on the Mustang Stage on the first day of the 10th anniversary of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 29.
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Chris Young performs on the Mane Stage on the first day of the 10th anniversary of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 29.
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Country music fans sing along during Eric Church’s headlining performance during the 10th anniversary of Stagecoach Country Music Festival at the Empire Polo Club in Indio on April 29.
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Country music fans Debbie Clark, of Fullerton, left, Kitty Borchard, of Costa Mesa, Caitlin Roberto, of Norwalk, Jenny Stevens, of Downey, and Nicole Ray, of Anaheim, pose with their phones by an illuminated American flag hanging on their RV at dusk in the RV Resort for the 10th anniversary of the Stagecoach Country Music Festival.
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A country music fan waves to friends from the top of an RV at sunset in the RV Resort as she attends the 10th anniversary of Stagecoach Country Music Festival at the Empire Polo Club in Indio on Thursday.
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Jamella Perkins, center, joins fellow country music fans line dancing in the Dance Dome at Stagecoach Country Music Festival.
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Country music fans dance at the KFROG Dance Party in the RV Resort at Stagecoach Country Music Festival.
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Country music fans dance at the KFROG Dance Party in the RV Resort at Stagecoach Country Music Festival.
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Fans dance at the KFROG Dance Party in the RV Resort at the Stagecoach Country Music Festival.
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Fans dance at the KFROG Dance Party in the RV Resort as they attend the Stagecoach Country Music Festival.
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Fans dance in the Dance Dome at the Stagecoach Country Music Festival.
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Fans dance in the Dance Dome at Stagecoach Country Music Festival at the Empire Polo Club.
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Fans dance in the Dance Dome as they attend the 10th anniversary of Stagecoach Country Music Festival.
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Spotlights silhouette and create shadows as country music fans dance in the Dance Dome as they attend the 10th anniversary of the Stagecoach Country Music Festival.
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Nick Michael, of Anaheim, checks his phone by an illuminated American flag hanging on an RV at dusk in the RV Resort at the Stagecoach Country Music Festival.
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Country music fan Vito Pace, of Calabasas, sports LED lights on his hat at dusk in the RV Resort for the 10th anniversary of the Stagecoach Country Music Festival.
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Tiffany Rancloes, left, of Yucca Valley, dances with Jen Halcrow, also of Yucca Valley, to country music in the RV Resort of the Stagecoach Country Music Festival at the Empire Polo Club in Indio.
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Madisyn Recupido, 4, of Beaumont, who is attending her fourth Stagecoach festival, sports pink boots and hat while checking out plastic pink flamingos in the RV Resort at the Empire Polo Club in Indio.
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Country music fans ride bikes at dusk at the Stagecoach Country Music Festival.
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Two men arrive on a loaded tricycle full of beer and other drinks in the RV Resort for the 10th anniversary of the Stagecoach Country Music Festival at the Empire Polo Club in Indio.
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Horse heads and bicycles are illuminated with LED lights, put on by Vito Pace, of Calabasas, at dusk in the RV Resort at Stagecoach Country Music Festival in Indio.
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Country music fans, from left, Vito Pace, Linda Vogel, Cassidy Vogel, Michelle Pace, all of Calabasas, sport LED lights on their bikes at dusk in the RV Resort for the 10th anniversary of the Stagecoach Country Music Festival at the Empire Polo Club in Indio.
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A couple cruise on three-wheel bikes with flags through the RV Resort for the 10th anniversary of the Stagecoach Country Music Festival.
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A private security mounted patrol keeps an eye on country music fans at dusk in the RV Resort at Stagecoach Country Music Festival.
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Country music fans dance at the KFROG Dance Party in the RV Resort at the Stagecoach Country Music Festival.
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Phillip Toczynski, and Alyssa Salinas, both of Simi Valley, pull their luggage as they arrive in the RV Resort for the 10th anniversary of the Stagecoach Country Music Festival.
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Crew members put up lighting at sunset on the Mane Stage on Thursday at the 10th anniversary of Stagecoach Country Music Festival at the Empire Polo Club in Indio.
(Allen J. Schaben / Los Angeles Times) So he and his team developed the fan-club idea; they even turned to a pressing plant in Germany when none in the U.S. could make the vinyl records fast enough.
The hasty release — and limited promotional campaign — has meant that the music hasn’t made as big a splash as Church’s earlier stuff. But there’s time, he said: He’s not even launching his official “Mr. Misunderstood” tour until 2017. And he’s determined that the songs receive the attention he thinks they deserve.
Asked last month how many tunes from the album he expected to play during his summer festival dates (including Stagecoach), he said maybe one or two. Set lists from the past few weeks, though, show he’s started doing quite a few more than that.
“I could tell as it was happening that something special was going on here,” he said. “I didn’t know what it was, just that these were my favorite songs I’d ever written.”
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