It’s official: Bob Hope Airport is now Hollywood Burbank Airport

Thanks for the memories.

The airport on North Hollywood Way in Burbank has officially rebranded itself the Hollywood Burbank Airport, putting an end to the former title that paid tribute to the comedian and showman Bob Hope.

Airport officials this week unveiled a new logo and the name Hollywood Burbank Airport, emblazoned on the terminal tower.

For years, airport officials have said they believe travelers from the East Coast were not flying into the airport in Burbank because the name Bob Hope didn’t identify its location, leading fliers to book flights to other airports in the region.

“By telling passengers where we are, we’re telling them all the great things our airport and our community have to offer,” said Glendale City Councilmember Zareh Sinanyan, who sits on the airport authority board.

The airport adopted the Bob Hope name in 2003 after being named the Burbank-Glendale-Pasadena Airport for 25 years.

The John Wayne Airport in Santa Ana has kept its name since 1979, when the actor known as the Duke passed away.

“We have no plans to change it,” said Deanne Thompson, a spokeswoman for the Orange County airport.

To be accurate, it should be noted that Bob Hope’s real name was Leslie Towns Hope and John Wayne was born Marion Robert Morrison.

[email protected]

To read more about the travel and tourism industries, follow @hugomartin on Twitter.