Skymall gets back in the air with United Airlines
The Skymall catalog now appears as an insert in United Airlines’ in-flight magazine.
Skymall is back. For now.
The Phoenix-based in-flight catalog that was known for selling quirky items such as hoodies for dogs and garden Yetis filed for bankruptcy this year, a victim of a digital age that made ordering from a catalog obsolete.
In April, New Jersey-based C&A Marketing purchased Skymall out of bankruptcy protection with plans to revive the business.
The first step began in October when Skymall paid to be included as an insert in United Airlines’ in-flight magazine, Hemispheres. It will continue to be in the magazine through the end of the year.
Representatives for C&A Marketing said United is the only airline to carry Skymall so far but the catalog also appears in Amtrak’s Arrive magazine around Boston, New York and Washington.
To read more about travel, tourism and the airline industry, follow me on Twitter at @hugomartin.
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