Economy spooks Americans into spending less on Halloween - Los Angeles Times
Advertisement

Economy spooks Americans into spending less on Halloween

Halloween sales will slump in 2013 compared with last year, according to the National Retail Federation.
(Iris Schneider / Los Angeles Times)
Share via

Looks like the most frightful ghoul this Halloween season will be the specter of the weak economy, as Americans spend less on this year’s creepfest than they did in 2012.

Some 158 million people are expected to observe the day, according to a survey Monday from the National Retail Federation.

But that’s down from a record high of 170 million celebrants in 2012. And each of those people will spend $75.03 on costumes, decorations, candy and other merriment, a decline from the $79.82 they shelled out on average last year.

Advertisement

PHOTOS: Major retail controversies

Part of the problem may be the cool weather, which also dampened retail sales in the spring.

But a quarter of the 5,290 consumers polled by the trade association said the uncertain state of the economy will affect their spending plans, with 86.1% saying they’ll spend less overall.

Advertisement

Last year, 83.5% of respondents said the same.

Still, total spending for Oct. 31 will settle around $6.9 billion -- a nearly 55% boost since 2005, according to the retail group. And shoppers are starting early, with nearly a third launching their Halloween product hunt before October.

Roughly 44% of American plan to play dress-up, handing over $2.6 billion for costumes -- or $27.85 each. Last year, the average outlay was $28.65.

Sales of pet costumes will run to $330 million. More people than last year will look to the Pinterest website for ideas.

Advertisement

More than 7 in 10 Halloween participants will hand out candy, which will get nearly $2.1 billion in sales.

About $2 billion will go to decorations, making Halloween the most spruced-up holiday behind Christmas. Greeting cards will garner $360 million in sales.

ALSO:

Kohl’s kicks off holidays with plans to hire 53,000 workers

Holiday hiring likely to slump; Wal-Mart will hire 55,000 workers

Target will hire 70,000 holiday workers, 20% fewer than in 2012

Advertisement
Advertisement