Photos: Red Building at Pacific Design Center getting tenants at last
The Red Building has been essentially unoccupied since it was completed as landlord Charles S. Cohen held out for the tenants and rents he wanted. Now Cohen has four signed tenants, including Whalerock Industries, a media and technology firm that will move from Santa Monica.
(Al Seib / Los Angeles Times)Internationally renowned architect Cesar Pelli envisioned three striking towers in West Hollywood -- clad in bright blue, green and red. That was back in the 1970s. It only took him half a century to realize his vision on the skyline.
The Pacific Design Center at Melrose Avenue and San Vicente Boulevard comprises the Red Building, the Green Building and the Blue Building.
(Al Seib / Los Angeles Times)The Red Building’s four tenants will occupy a combined total of more than 65,400 square feet of offices in the 400,000-square-foot structure.
(Al Seib / Los Angeles Times)Landlord Charles S. Cohen said he was determined to find tenants in creative fields who would fit into the spirit of the Pacific Design Center, as envisioned by architect Cesar Pelli four decades ago.
(Al Seib / Los Angeles Times)The Red Building, the last piece of the Pacific Design Center trio, will finally get occupants.
Internationally renowned architect Cesar Pelli envisioned three striking towers in West Hollywood — clad in bright blue, green and red.
(Al Seib / Los Angeles Times)The Red Building, Green Building and Blue Building at the Pacific Design Center in West Hollywood were designed by noted architect Cesar Pelli. “I have worked on this my whole life,” said Pelli, 88.
(Al Seib / Los Angeles Times)“It may have taken longer than we would have liked” to land the first tenants, landlord Charles S. Cohen said, “but some things are worth waiting for.”
(Al Seib / Los Angeles Times)Landlord Charles S. Cohen, who acquired the Pacific Design Center in 1999, decided to turn the Green Building into offices as well as showrooms and went on to start construction on the Red Building in 2007 — the last boom period in the regional office market.
(Al Seib / Los Angeles Times)During the long course of the Pacific Design Center’s development, the neighborhood went though substantial changes.
(Al Seib / Los Angeles Times)