Turner will stream sports events on Bleacher Report Live subscription service

Turner Broadcasting will launch its new live subscription-based sports streaming service under the Bleacher Report brand name next month.

The service, called Bleacher Report Live, will offer a free preview over its first few months in operation. Pricing for subscriptions will be announced this summer, the company said Tuesday.

Turner said last summer that it would offer an over-the-top streaming TV product as a platform for much of its coverage of UEFA Champions League soccer. Turner has the TV and streaming rights to those games through 2022.

Along with UEFA contests, Bleacher Report Live will also offer coverage of events from the new pro football outfit called the Spring League, the PGA Championship, NCAA championship events, the National Lacrosse League and the Red Bull Global Rallycross.

Bleacher Report Live will also provide discounted access to streamed National Basketball Assn. games offered by the league’s NBA League Pass subscriber service. The NBA offerings, available starting in the 2018-19 season, will be limited to games already in progress.

Turner’s launch comes ahead of ESPN Plus, an over-the-top subscription offering from the Walt Disney Co. unit set to debut later this year aimed at younger consumers who are forgoing pay TV subscriptions.

Media companies are investing in streaming services as a growing number of millennials turn to Internet-connected devices for their video entertainment. According to Nielsen, 62% of U.S. households — about 73 million — use internet-connected televisions or streaming video devices. In those homes, streaming video consumed by people 25 to 34 accounts for 23% of TV usage.

The Bleacher Report website is already an established name for young consumers of sports information. Turner acquired the site in 2012.

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Twitter: @SteveBattaglio