Bohlin Co. Gets New Leaders

Edward H. Bohlin Co. in Westlake Village has hired David S. Samuels as chief executive officer and president and Joe R. Armstrong as vice president of finance and CFO.

The two men also will be making personal investments in the company.

Bohlin is about to expand its product lines and is forming its new management team to build the firm into an internationally recognized company, officials said.

“Our goal is to build a world-class company that embraces all of the quality, precision and style that has been the legacy of the Edward H. Bohlin Co.,” said Bill Reynolds, former chief operating officer and current vice president of BohlinMedia.

Samuels and Armstrong have worked together since 1985. Most recently, they managed a private investment company, DJBrands. The pair built State of the Art Inc., an accounting software company, from start-up to initial public offering.

Bill Reynolds, who with his father, former CBS Television Network President John Reynolds, reacquired the company in 1996, will serve as vice president of BohlinMedia. He will also remain active in the design of new products from the Bohlin Shop.

Michael Proctor, president for the past year, will become the company’s vice president of design, product development and merchandising.

Founded in 1920, Bohlin designs western-themed silver and leather products for Hollywood movies, movie stars and others.