Burbank dog Yoda tries to win Doritos Super Bowl contest
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A dog who lives with his owners in Burbank is featured in a commercial that may run during the Super Bowl as part of an advertising competition sponsored by Doritos.
Yoda, a Chihuahua mix, stars in ‘Road Chip,’ one of the five finalists in the ad contest, said Heather Kasprzak, one of the filmmakers who made the commercial.
Two finalists will air -– one selected by voters and one picked by the Doritos brand team.
The winners will air during football’s big event on Feb. 3.
People can view the video and vote for ‘Road Chip’ at www.doritosroadchip.com.
This is the seventh year consumers have created Super Bowl ads for Doritos.
This year, the finalist who scores the highest on the USA TODAY Ad Meter ratings will be given the opportunity to work with director Michael Bay on the next ‘Transformers’ movie with a shot at a $1-million bonus, according to Doritos officials.
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-- Mark Kellam, Times Community News
