'Paranormal Activity 2' trailer shows ... little activity

‘Paranormal Activity 2’ trailer shows ... little activity

June 30, 2010 11:42 AM PT

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Paramount did a brilliant job with its “You Demanded It” campaign on “Paranormal Activity,” creating demand as much as exposing it. The trailer for the sequel -- which is being directed by the young Kip Williams and is still set for release this Halloween -- brings us back to where we left off: namely, with Paramount reminding us that we demanded it.

There’s a hint of some new information in the minute-plus clip -- which, in a bid to ensure that women keep coming, plays ahead of “The Twilight Saga: Eclipse” this weekend. The marketing material shows a baby crib, suggesting that possessed protagonist Katie is now a mother (though who she’s with remains a mystery; boyfriend Micah is presumably dead after the first film). And it shows a dog barking. So there’s that.

But it’s mostly a reminder that there was a film about eight months ago, and that this will be set in a similar locale of a possessed home, shot with a similarly grainy feel. Apart from that, we’ll have to wait for more trailers. Or, um, demand them.

-- Steven Zeitchik

http://twitter.com/ZeitchikLAT

RECENT AND RELATED:

The haunted history of ‘Paranormal Activity’

Possible directors on ‘Paranormal Activity 2’

Dimension looks to engage in its own ‘Paranormal Activity’

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Steven Zeitchik

Steven Zeitchik is a former Los Angeles Times staff writer who covered film and the larger world of Hollywood for the paper from 2009 to 2017, exploring the personalities, issues, content and consequences of both the creative and business (and, increasingly, digital) aspects of our screen entertainment. He previously covered entertainment beats at Variety and the Hollywood Reporter, has contributed arts and culture pieces to the Wall Street Journal, the Washington Post and the New York Times and has done journalistic tours of duty in Jerusalem and Berlin. While at The Times he has also reported stories in cities ranging from Cairo to Krakow, though Hollywood can still seem like the most exotic destination of all.